They might even have to throw a few bucks to class action lawyers, pennies of which will wind up in the pockets of the actual victims.īut the most likely outcome for Company X is a day of bad press, a half-hearted mea culpa, and providing some free (and often useless) credit reporting for a year. If they’re extremely unlucky, they might get a wrist slap fine from an over-extended FTC or state AG. If you’re not, you’ll find out about the breach years later.Ĭompany X might get a few days of bad headlines that are quickly forgotten in an era of percussive catastrophe and short attention spans. If you’re lucky, Company X comes clean about its failures, whether it’s a hack or just leaving customer data openly accessible on an unsecured Amazon cloud bucket. Company X over-collects user data in the hopes of monetizing it, then does a poor job securing it or giving their customers control over it.
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